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Andromeda
A Collina Strada Senior Capstone
For my senior capstone project, I created a collaboration and pop-up store between New York brand Collina Strada and Chicago-based artist Bruce Riley titled Andromeda meaning leader of men showcasing Collina Strada’s continuation of being the head of the sustainable future. Utilizing market research, interviews, and surveys my research shows that by immersing your consumer in a full-body setting they feel more inclined to purchase a product. With an all senses included experience customers will enter another realm Collina Strada has curated for this endeavor.
Click the link below to view the project in its entirety.
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